Christmas is just around the corner, and as a photographer, you know how important it is to wrap up those wedding album orders before Christmas. You’ve sent the design to your clients, but now they’ve gone quiet. It can be a challenge to navigate these delays, especially with Christmas deadlines looming.
Here are our top tips to help encourage your clients to finalise their orders on time.
1. Set clear deadlines
Deadlines are crucial in keeping your clients on track. Make sure they understand that if they don’t confirm their album design by a specific date, they may not receive it in time for Christmas or may not secure it at a discounted price. It’s essential to clearly communicate these cut-off dates at the start of the process. When you first discuss the album, establish the timeline and emphasise its importance.
If you didn’t set up clear deadlines at the beginning of the process and you’re already at the design stage and your clients have gone quiet, don’t worry. You can always send an email setting a deadline for confirmation of the order and the design. This message should emphasise the deadline and express your excitement about their album. A little enthusiasm can go a long way in reigniting their interest. You could say something like, “I’m thrilled to finalise your album design, and I want to make sure it arrives in time for the holidays! Just a friendly reminder that I need your approval by X date to order an album.”
2. Highlight the benefits of ordering early
Remind your clients of the advantages of placing their orders early. By acting quickly, they not only secure the best price but also ensure they receive their album in time to gift to loved ones. Paint a picture of being able to share their precious images with loved ones at Christmas or how a beautifully crafted photo album makes a perfect holiday gift. For instance, you could share a story or a testimonial from a past client who gifted a mini copy album and witnessed the joy it brought.
Emphasise the emotional value of preserving memories, especially during the holidays when families come together. Suggest that the album will serve as a cherished keepsake for years to come, allowing them to relive those special moments. You might say, “Imagine how wonderful it will be to gift your loved ones a beautifully bound collection of memories this Christmas. They’ll treasure it for years!”
3. Offer incentives
Consider offering a limited time incentive to motivate your clients. This could be a discount on their wedding album, a free add on like additional spreads, or even a small gift with their order. For example, you might offer a 10% discount for orders placed before a specific date, or include a complimentary set of Deckled Edge Prints that they can gift to family members. Make it clear that these incentives are only available for a short period, creating a sense of urgency.
Communicate this offer in your follow up emails or calls. You might say, “I’m excited to offer you a 10% discount on your wedding album if you place your order by X date. It’s a great way to save while ensuring you have a beautiful album to share with loved ones in time for the festive period.”
Why now is the perfect time for wedding album sales
The festive season is the perfect time to boost your profit through prints and fine art albums, as many clients want to share their cherished images with loved ones during the holiday season. Offering photography prints, albums, or mini copies as gift options can increase your sales significantly. Highlight the emotional significance of sharing their memories with family and friends during this special time, and position these products as professional, meaningful, personalised holiday gifts.
Remind clients that their images aren’t just photos they’re a way to connect with loved ones and relive moments that matter.
By implementing these strategies, you can effectively encourage your clients to finalise their wedding album orders before the Christmas deadline. Setting clear cut-off dates, highlighting the benefits of early ordering, and offering incentives can create a positive and motivating environment for your clients, ensuring they’re ready for the holiday season.
This way, you not only meet your business goals but also help your clients capture and cherish their special memories during this festive season.
Here at Folio, we’re passionate about supporting you and your business. As your business partner in print, we aim to make the process as seamless as possible, especially during busy periods like Christmas. From free album design to sales and marketing tools, including email templates, we’re here to help you make album sales easy and profitable. Together, we can ensure your clients receive the beautiful, handcrafted albums they deserve just in time for the holidays. Find more information on our Christmas deadlines on our Instagram or in the Help Centre.
Image by Lisa and Neil Photography.
