Christmas gift-buying season is a golden opportunity for photographers to increase end of year sales, especially through wedding album orders. Clients are eager to receive their albums in time for Christmas, as the festive season brings family and friends together, making it the perfect time to share those cherished memories from the big day.
Having their wedding album ready for holiday gatherings allows couples to relive the experience with loved ones, which makes albums a highly sought-after product at this time of year. However, while album sales can significantly boost your revenue, the potential for profit doesn’t end there.
Christmas offers the perfect chance to present additional products that your clients can gift to their family and friends. Beyond the main photo album, you can position various products, such as Mini Copies, Client Folios, and Thank You Boxes, as ideal client Christmas gifts. These options not only enhance your client’s experience by offering thoughtful and personalised gifts but also create more opportunities for you to upsell, increasing your overall profitability during the holiday season.
By offering a range of products that can be gifted to parents, bridal party members, and other loved ones, you ensure that your clients see your services as an all-in-one solution for their holiday gifting needs.
As your clients look for meaningful, personalised presents for their loved ones, products like mini duplicate albums or fine art prints can become the perfect solution, adding sentimental value while extending your business offerings. This holiday season, don’t just focus on delivering that one final album, tap into the gifting market to elevate your sales even further.
Here are 3 thoughtful Christmas gift ideas for your photography clients to gift to family and friends:
1. Wedding Album Mini Copies
Mini versions of a main wedding album are a versatile and cost-effective option that can bring in significant extra revenue. Here’s why they’re a fantastic upsell:
- Sentimental keepsakes: For parents of the bride and groom, having their own smaller version of the wedding album allows them to relive the special moments whenever they wish and it’s a great way to thank them for any financial wedding contribution they made. Highlight the emotional value of gifting these albums to parents, small in size, but rich in memories.
- Bridesmaids and Groomsmen gifts: Mini albums are a heartfelt way for the couple to say thank you to their wedding party. Offering a complete set of the key moments from the day, these mini albums let bridesmaids and groomsmen cherish and display their involvement in the celebration.
- Customisation: Add personalisation options like custom covers or engraved messages to show your clients that these gifts are truly special. When discussing packages with your clients, suggest these mini albums as a thoughtful way to show appreciation and make lasting memories.
2. Client Folios
Client Folios provide an elegant, luxurious way to present images from any type of session, weddings, portraits, or boudoir shoots, enhancing the client experience and the likelihood of referrals. These folios make a stunning Christmas gift, and their premium presentation elevates the value of your work, making your clients feel like they are gifting their loved ones something extraordinary.
- Gift-ready presentation: Each Client Folio comes packaged in a deluxe gift box, making it a high-quality choice for clients looking for special holiday presents. A gold foiled thank you card is also included for your client to add a handwritten note for an extra special touch, making the gift even more meaningful.
- A personal touch: You can offer your clients a range of options to personalise the Client Folio, from choosing fabrics and fonts to adding print sizes and bespoke finishes, ensuring they can customise their gifts perfectly. This customisation allows the folios to perfectly suit the recipient’s style, making each gift feel truly unique.
- Versatile gift option: These folios work not just for wedding photography but can be used for any session. Whether your clients are looking to gift family portraits or intimate boudoir shots, this product offers flexibility and elegance that appeal to a wide audience
3. The Thank You Box
The Thank You Box is an affordable yet luxurious Christmas gift that strikes the perfect balance between digital and tangible photography products. It’s an excellent option for your photography clients looking for a budget-friendly yet meaningful way to give a piece of their special day. We offer a limited edition Christmas Thank You Box with the option to add a ‘Merry Christmas’ pre-made motif in gold or silver foil for a stylish and festive finish.
- Affordable luxury: This gift set comes with five archival fine art prints, each carefully mounted and wrapped in vellum for that extra touch of sophistication. The prints are paired with a personalised thank you note, all presented in a premium card sleeve and a heritage fabric base.
- Increased engagement: The Thank You Box also provides an opportunity to drive future sales. By including a QR code with the prints, your client’s loved ones can view the full online gallery or explore a preview of the couple’s wedding album, potentially leading to additional purchases of mini copies or an album of their own.
- Perfect for any occasion: The Thank You Box isn’t just for weddings, it can be tailored for any type of photography session, making it a versatile and thoughtful gift that will resonate with clients and their families alike.
Thoughtful Christmas gifts from you to your client
As a photographer, showing appreciation to your clients is a wonderful way to strengthen your relationship and keep your services top of mind. During the festive season, a small, thoughtful gift can make all the difference. Here are a few personalised gift ideas that allow you to thank your clients while showcasing your photography in an elegant, memorable way:
1. Thank You Folio
A Thank You Folio is the perfect Christmas gift for clients who value a curated selection of their best images. You could include their favourite shots from the session, whether it was a wedding, engagement, or family portrait. The folio not only makes a beautiful display piece but also gives your clients something tangible to remember your time together.
Customising the Thank You Folio by including a personal message on the 6×4″ removable card, adds an extra touch that makes it feel exclusive and heartfelt. We have introduced a limited edition Christmas Thank You Folio, crafted in our Core fabric Biscuit and with a festive red satin ribbon. Personalise your Folio card with a holiday message using our ready-made Canva templates, or unleash your creativity and design your own!
2. Thank You Box
Consider putting together a Thank You Box with a collection of fine art prints. Select up to 5 standout images that capture the essence of the session and arrange them in a beautifully crafted box. This gift shows clients that you went the extra mile and thought carefully about how they’d like to experience their images beyond the screen. You can also include a personalised 5×7″ thank you note with each box, offering a message that adds an intimate touch to your gift. It’s a gift they can revisit anytime and share with loved ones.
3. Fine Art Prints
For a classic, timeless gift, Fine Art Prints of the client’s favourite photos make a wonderful surprise. You could choose a selection of the most memorable shots, have them printed and framed, and offer these as a thank you gesture. Fine art prints have a high end feel and are easy to display, so clients will appreciate this gift as a lasting reminder of their special day or moment.
Seize the season to boost profits with holiday gifts
By offering these beautifully crafted products, ranging from simple to luxurious, you’re helping your clients create lasting memories while creating opportunities during the gift-giving season. These products not only add value to your packages but also present additional revenue opportunities, turning your photography business into a one-stop shop for unforgettable holiday gifts. Now is the time to promote these items, ensuring your clients can share their special moments with loved ones this Christmas.
Take action now and boost your holiday sales, all three of these gift-worthy products, Mini Copies, Client Folios, and Thank You Boxes are available to shop directly on our website. To help you further increase your sales this holiday season, we also offer sales support calls via Zoom with our sales manager, Milly. She can guide you through effective sales strategies to boost your profit at Christmas and show you how to help your clients see the value in gifting these products to their loved ones. Click here to schedule your call and explore how these offerings can make this holiday season your most successful one yet.
Images by Kamila Nowak Photography.
