As a professional photographer, your work goes beyond capturing memories, it’s about crafting an exceptional experience with an extra special touch. One of the most effective ways to go above and beyond and elevate this client experience is through thoughtful gifts for your clients. These gifts aren’t just tokens of appreciation, they are a strategic investment in your business.
Why should you invest in client gifts for your photography business?
- Luxury branding: Client gifts transform your service from ordinary to extraordinary, positioning your business as a high-end, luxury option in the market. This also helps you stand out from competitors in the photography industry.
- Exceed expectations: They show your clients how much they mean to you, exceeding their expectations and leaving them not just satisfied, but thrilled with the amazing client experience you have provided. Building strong relationships is more likely to lead to future bookings and repeat business.
- Powerful marketing: Client gifts are highly shareable, making them a fantastic marketing tool. They can generate word-of-mouth referrals and boost your social media presence if shared online by your clients.
- Highlight the power of print: Many clients haven’t seen themselves in print for years, especially on such a significant day when they are looking their best. A beautifully printed image has a strong impact and is a great way to show your clients why they should invest in an album, increasing profits for your business.
To help you make the most of this opportunity, here are 3 perfect client gift ideas that not only enhance your client experience but also boost your business.
1. Thank You Folio: a simple yet effective album sales booster
The Thank You Folio is more than just an opportunity to give a gift, it’s a smart, strategic tool designed to grow your print sales while delighting your clients.
Affordable Elegance: We’ve crafted these folios to be budget-friendly, allowing you to gift one to every client. While they are produced in bulk and don’t come with our usual personalisation options, the removable 6×4″ card on the front can feature any design you choose. You can use our pre-designed templates or create a custom design that reflects your brand.
Customisable Experience: The thank you card included in the folio isn’t just a nice touch—it’s a key marketing tool. You can include a link to your client’s gallery, an album brochure, an album ordering form, or even a preview of an album design. This physical print product is a powerful way to make your clients more likely to purchase an album.
Impressive Presentation: Inside the folio, your clients will find two Express Prints with white borders, carefully chosen to highlight their best moments. This simple yet stunning presentation is designed to ‘wow’ your clients, increasing the likelihood of future purchases.
2. Client Folio: A stylish and versatile gift option
Our Client Folios offer a luxurious way to present your photography, doubling as a unique gift that your clients can share with their loved ones. Whether you’re showcasing portraits, boudoir shots, or wedding moments, this folio adds a touch of class to any image, making it the perfect gift box for your clients.
Gift-Worthy Presentation: Each Client Folio comes packaged in a luxurious gift box, complete with a blank gold-foiled thank you card for your client to add a personal message. The folio itself can be displayed upright or kept closed, making it a versatile keepsake for your clients and their guests.
Personalisation Options: The Client Folio is highly customisable, allowing you to create the perfect appreciation gift for your clients. From choosing the fabric and fonts to selecting print sizes and personalization techniques, you can tailor each folio to suit your brand or your client’s preferences. This attention to detail sets our folio range apart in both quality and the unique addition of premium packaging.
The Perfect Gift for All Occasions: These folios are ideal not just for weddings, but also for portrait sessions and other special occasions, making them a versatile product that can appeal to a wide range of clients.
3. Thank You Box: a luxurious surprise that boosts print sales
The Thank You Box is a sophisticated yet affordable gift that bridges the gap between digital and tangible products, offering a luxurious experience that can significantly boost your print and album sales, especially for wedding photography.
Low-Cost Luxury: This innovative box serves as an elegant surprise for your clients, enhancing their experience while subtly encouraging future purchases. It’s designed for both digital-only photographers and those who are product-conscious, providing an accessible way to offer a high-end gift without breaking the bank.
Inclusion of Fine Art Prints: Each Thank You Box is carefully crafted to fit through a letterbox and includes five archival 6×4″ matted prints, wrapped in vellum for an extra touch of sophistication. Alongside these prints, your clients will find a personalised thank you note and a premium card sleeve, all nestled in a Heritage Fabric base. The box can also feature pre-made motifs in gold or silver foil, adding an extra layer of elegance.
Enhanced Engagement: To further engage your clients, you can include a QR code in the thank you note, leading them to an online gallery, an album preview, or even a special offer. The Thank You Box is a powerful tool to ‘wow’ your clients and encourage them to consider future print purchases.
We’re here to help
Investing in thank-you gifts for your photography clients is more than just a gesture of appreciation; it’s a strategic move that can elevate your photography business to new heights and enhance the client feel. The Thank You Folio, Client Folio, and Thank You Gift Box are three perfect examples of gifts that not only enhance your client experience but also serve as powerful marketing tools. By incorporating these thoughtful gifts into your client journey, you can create lasting impressions, increase your social media presence, and ultimately drive more sales, ensuring your business continues to thrive.
Our Sales Manager Milly, offers sales support consultations via Zoom, designed to help you discover new opportunities for increasing album sales. During the call, you’ll have the chance to discuss your client workflow and overall client experience with Milly. She will provide tailored advice on how to boost your sales in a way that feels comfortable and natural to you, while also helping you seamlessly integrate client gifts into your workflow.
If this sounds like it would be helpful for you and your business then schedule a call today and discover the support we can offer to make selling more wedding albums easy!
If this was useful you might want to check out our: 6 useful tips for selling more wedding albums.
Images by Francesca Angrisano Photography and Christopher Western Photography.