Off-Page SEO Masterclass for Photographers: Tips to Boost Your Website Authority and Ranking

This is Part 2 of Jodie Mitchell’s SEO series, where she walks you through essential off-page SEO strategies. Jodie, a full-time wedding photographer and SEO specialist, covers everything from building high-quality backlinks to improving page speed and handling technical issues like page indexing. Learn about the importance of backlinks, how to acquire them, and why domain authority matters. Jodie also shares actionable tips for enhancing page load speeds, dealing with mobile usability, and optimizing Google Search Console to maintain your website’s health. This session will help you grow your online visibility and attract more clients by improving your site’s authority and performance.

You will learn

• What off-page SEO is and why it matters for your website’s ranking.
• How to build quality backlinks and why they are essential for SEO.
• Different backlink acquisition methods like guest blogging, online features, and directory submissions.
• The dangers of buying backlinks and how to avoid low-quality backlinks.
• How to check and understand domain authority to evaluate backlink quality.
• Techniques to identify and remove harmful backlinks that could damage your rankings.
• Ways to optimise page speed for better user experience, focusing on what changes you can make yourself.
• The significance of mobile-first optimisation and how to ensure your website is mobile-friendly.
• How to use Google Search Console to identify issues like broken pages (404s) and pages that are not indexed.
• Effective use of Google PageSpeed Insights to enhance the loading performance of your site.