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Fine art albums and print products for professional photographers

49min 1s
PRO

The Ultimate Album Workflow with Ian and Milly

Join Ian from Light Blue Software and Milly from Folio as they dive deep into the ultimate album sales workflow for wedding photographers. In this video, you’ll learn how to make album sales a natural and rewarding part of your photography business. They will share insights into effective techniques, from educating clients about the power of print to integrating album offers seamlessly throughout the client journey. Plus, you’ll discover helpful resources to streamline your process, turning album sales into a profitable, enjoyable part of your Light Blue workflow.

You Will Learn:

  • Why educating clients on the value of printed images is key to boosting album sales.
  • Effective touchpoints throughout the client journey to promote albums without feeling pushy.
  • How to change your mindset around selling to feel comfortable offering albums.
  • Insights into successful sales strategies, such as offering incentives before the wedding.
  • The importance of showing tangible examples to clients and how physical products can influence buying decisions.
  • Ways to utilise tools like Light Blue’s CRM to smooth the process, from sending nurturing emails to tracking client interest.
  • Real examples of wedding photographers who successfully sell albums to most of their clients.

PDF Details

The accompanying PDF, “The Ultimate Album Workflow – A Guide,” provides additional resources to help integrate album sales naturally into your Light Blue workflow. This guide includes:

  • Ready-to-use email templates for different stages of the client journey.
  • A campaign calendar for promoting albums throughout the year, including special sales opportunities like Christmas.
  • Suggested questionnaire fields to understand your client’s needs better.
  • A custom CRM dashboard template, which can be integrated into your Light Blue account to manage album sales efficiently.

We're here to help

Find yourself here with a question?

As a professional photographer, you know that every wedding you capture is a unique work of art. Just like selecting the right lens or finding the perfect lighting, choosing the ideal album manufacturer is a crucial decision that can make or break your client’s experience.

At Folio Albums, we’re not just about crafting stunning albums; we’re also about building meaningful relationships with professional photographers. We want to be your trusted partner on this incredible adventure.

No matter what queries are on your mind, we’re ready to have a conversation. Click the “Schedule a Call” button below, and let’s arrange a time to discuss how we can complement your photography with our exceptional albums. Whether you’re just starting out or you’re a seasoned pro, we’re here to support you and your business.

A black and white photo showing one of the Folio Albums team helping a photographer via a Zoom call.

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Feedback we love to share

Danilo Barbosa - Under the Veil

Such an amazing business. I have ordered from Folio Albums since the start of my business and no other album can compare to the quality of Folio Albums, not only that but even more impressive is their customer service. Always on hand to help and always sending updates when you order an album or any other product from them. Thank Folio for creating amazing products with sensitivity to environmental issues and your no plastic policy.

Danilo Barbosa

Under The Veil

Shelby Finkelstein

I have been using Folio Albums for years and always feel like I am in good hands between their first-class quality of product and customer service. I love all the resources they make available to help us photographers sell these beautiful hand-made albums. Thank you!

Shelby Finkelstein

Simply Shelby Photography

David Gillan

I just love Folio Albums, their quality is excellent. What is really impressive is how they check your spreads before they print them. There have been a couple of instances that I have missed the smallest of errors in the detail. The guys emailed me to highlight these self made faults that could’ve otherwise ruined a beautiful album.
Love this service. 10/10

David Gillan

David J Gillan Photography