As a professional photographer, one of the most important sales tools you have at your disposal is your portfolio. It’s tangible evidence of your craft, style, and the emotional impact your work can have. When you have client discovery meeting, they want to see the best of what you have to offer, and there’s no better way to showcase your talent than through studio sample albums.
But the question often arises: How many studio sample albums should I have? The simple answer is that having multiple sample albums is more than beneficial for your business.
Here’s why having more than one studio sample album can be advantageous for your photography business.
1. Showcase a diverse portfolio with your studio sample albums
Every wedding you shoot tells a unique story, and having more than one sample wedding album allows you to showcase the full breadth of your portfolio. Different albums are a great way to show your clients various styles, settings, and moods, from elegant indoor ceremonies to vibrant outdoor celebrations. By having a diverse sample collection, you can demonstrate your versatility and style of photography, appealing to a wider range of potential clients who can see their own wedding vision reflected in your work.
2. Elevate your brandÂ
High-quality fine art albums are a representation of your level or service and work. When you offer a selection of beautifully crafted sample albums, it reinforces your image as a luxury photographer who has a strong commitment to quality and attention to detail. Clients will associate your services with the high-end, luxurious experience that these albums represent. This not only sets you apart from the competition but also positions your work as an investment worth making.
3. Teach the power of print
In an increasingly digital world, the power of print, especially in wedding photography, should not be underestimated. When clients can hold a physical album and flip through the pages, they feel and experience the emotional impact of printed photos in a way that a screen simply can’t replicate. By offering a range of sample albums featuring different weddings, you make it more likely that clients will want to invest in an album of their own rather than just having digital images. Seeing the stunning results of your work in print can be the final nudge they need to include a wedding album in their package.
4. Keep your portfolio fresh
Photography trends and your own work will evolve over time, and your sample albums should reflect that growth. We recommend investing in at least one sample album every year to keep your portfolio fresh and relevant. As you continue to shoot more weddings, having new albums that showcase your latest and greatest work will keep your offerings current and exciting for potential clients
Studio Sample Discount and Reward PointsÂ
Here at Folio Albums understand that investing in studio sample albums is a significant decision, and we’re here to support you every step of the way. To make this investment as affordable as possible, we offer discounted studio sample albums all year round at 30%, with seasonal discounts of up to 40%. Additionally, we provide reward points with every sample album purchase, helping you save even more on future orders. Our goal is to make it easier for you to showcase your work, grow your business, and continue delivering the highest quality to your clients. You can find out more about our studio sample album discount and reward points in our pro zone.
If you found this useful, check out our post on: 4 reasons to invest in a Studio Sample Album.
Images by Wild Things Wed Photography.