As a professional photographer, offering albums is a key way to add value to your services and boost revenue. At Folio Albums, we offer a wide variety of cover materials, album types, sizes, and personalisation options to accommodate the diverse needs of photographers. However, when it comes to choosing the best options for your photography business, the key is to keep it simple.
Why keep your photo album options simple?
Choosing album options can be overwhelming, especially for clients purchasing their albums before the wedding. Your clients are already juggling numerous decisions about their wedding day, so offering too many choices can slow them down. Simplifying your album offerings makes the decision-making process quicker, easier, and less stressful for them, especially when selecting the perfect wedding album to showcase their special day. Offering a curated selection also helps to speed up the process, as clients won’t spend endless hours deliberating. So, how do you decide which options to offer? Here are some tips to help you narrow down the choices that will work best for your photography business.
Conduct your wedding album research
Before finalising your album options, it’s crucial to explore the available choices thoroughly. Take some time to browse through our website and offerings. Jot down the options that stand out to you and suit your business needs. This will help you make informed decisions that align with your brand, aesthetic, and client preferences for creating the perfect wedding album.
Here are some factors to consider when choosing the right albums for your business:
1. Select the perfect album type
At Folio Albums, we offer three main types of albums: the Fine Art Album, the Matted Album, and the Every_ Album. All are made with the same archival quality materials, but each serves a slightly different purpose. You may find that one album type is better suited to your business and clientele than others, so take time to explore which album best fits your offerings. You might choose to focus on just one album type, or offer a couple that suit different styles.
2. Size of the albumÂ
The size of your albums is an important decision to make when selecting what to offer. Many photographers opt for one standard size, typically a square 12×12 album, as it’s the most popular choice for wedding photo albums. Alongside that, a smaller size, such as an 8×8 or 6×6, is often offered for mini copies, perfect for parent albums or gifts. The size you choose may also depend on your style of photography, if you primarily shoot landscapes, for example, a landscape album might suit better than a square. Ultimately, your album sizes should reflect your offerings and meet your clients’ needs, but starting with a standard size and a mini option is a great place to begin.
3. Album cover materials
Selecting the right cover material is one of the most important decisions when it comes to offering albums. You’ll want to choose cover options that will appeal to your clients while complementing your brand’s aesthetic. Whether you lean towards elegant leather, luxurious linen, or something else entirely, the material should reflect the quality of your work and the style of your business.
4. Alternative products for your photography businessÂ
Consider whether other products might suit your clients. For instance, Print Boxes are a fantastic way to complement your albums, offering a tangible collection of prints alongside the finished product. Whether for weddings or family portraits, these additional products can increase the value you provide to your clients and make your offerings more appealing.
5. Tangible products for digital imagesÂ
In addition to physical albums, you may want to consider adding tangible products like the Thank You Folio or Thank You Box. These products are perfect for delivering alongside digital downloads, providing a beautiful, high-quality way to express gratitude to clients and offering a memorable keepsake they can cherish for years. They also serve as an excellent sales tool, each comes with a Thank You card that can include a QR code linking to an album brochure or an album design layout. This makes it easy for clients to visualise their album options and encourages them to make a purchase when receiving their gallery.
Creating the perfect Studio Sample AlbumÂ
When designing your Studio Sample Album, we recommend aligning it with the album options you plan to offer. Clients tend to gravitate towards the items they see, so if your sample features a 8×8 Matted Album in Sandstone Contemporary Leather with engraving (see image for example), there’s a high chance they will want to purchase a similar product. Keep your sample designs consistent with the options you plan to offer to make the buying process easier for your clients.
Need help? Book a free consultation
Choosing the best album options for your photography business is an important step in growing your services and increasing your sales. If you need further advice on what album options to offer and how to position them to your clients, we’re here to help. You can book a free Zoom consultation with Milly, our Sales Manager, who can guide you through your workflow and create a personalised strategy to help you maximise your album sales and generate more profit.
Start simplifying your album options today to streamline the decision-making process for your clients and boost your business success!
If you found this blog article interesting you might want to check out:Â 6 helpful tips for selling more wedding albums
Studio sample album by Laura Wood Photography.
