Valentine’s Day is a great opportunity to create a marketing campaign that reconnects with past clients and generate additional sales. For wedding photographers, it’s the perfect time to offer albums and prints that help couples relive their special day. Here are four simple ways to use the season to bring in extra profit by engaging with your previous clients to generate album sales.
How to use Valentine’s Day marketing to sell more photo albums
1. Offer Valentine’s Day discounts
Valentine’s Day is a great reason to offer your past clients a discount on albums and prints. A limited-time offer, such as 10-15% off, can help reignite interest in products they may have been considering. You can frame the discount as a way to celebrate their wedding memories or suggest that it’s the perfect time to finally order the album they’ve been meaning to get. A quick email template or social media post can help remind clients about your products and encourage them to make the purchase.
2. Position it as a Valentine’s date night idea
Encourage your clients to turn Valentine’s Day into a special date night by flipping through their wedding album and reminiscing about their big day. Position your albums as a perfect way to spend a cosy evening together, reliving their memories. Highlight the emotional value of revisiting those cherished moments while enjoying a bottle of wine or dessert. This approach taps into the emotions of the season, offering couples a meaningful and intimate way to celebrate their love.
3. Offer it as a Valentine’s gift for their other half
Valentine’s Day is the perfect occasion to offer your albums and prints as a special gift for their partner. This is especially ideal for couples celebrating their first Valentine’s as newlyweds. A beautifully crafted album or framed print can serve as a sentimental reminder of their wedding day and makes a beautiful, personalised gift. Highlight how a wedding album or print is a thoughtful way to celebrate their love and mark a milestone in their relationship, creating lasting memories they can cherish together.
4. Show your love by sending a physical product as an early Valentine’s gift
Another unique way to engage with past clients this Valentine’s Day is by sending a thoughtful physical gift, such as a Thank You Folio, as a gesture of appreciation. This can be especially impactful if it’s the couple’s first Valentine’s Day as newlyweds. A Thank You Folio featuring some of their favourite wedding images can serve as a heartfelt reminder of their big day, while also showing the value of print in preserving precious memories.
Sending a small, tangible product like this gives clients something they can physically hold, touch, and admire, reminding them of the lasting value of your photography. It also opens the door for further conversation about investing in a full wedding album. When clients experience the quality of a smaller product, they’re more likely to see the benefits of a larger, custom album.
Seize the Valentine’s Day opportunity
Valentine’s Day is a great time to remind your past clients of the value of preserving their memories. Offering discounts, positioning the album as a fun date night experience, and suggesting it as a special Valentine’s gift can help you generate more sales and reconnect with clients through a targeted Valentine’s Day campaign. Additionally, sending a physical product like a Thank You Folio can serve as a thoughtful gesture that showcases the value of print and encourages album sales.
Use this opportunity to make it easy for couples to relive their special day through albums and prints that will last a lifetime. If you’re looking for a tangible product to send to your clients this Valentine’s Day, explore our Thank You Folios. It’s a beautiful way to celebrate the occasion while demonstrating the lasting value of print, perfect for encouraging your clients to invest in an album.
If you found this article useful, check out our post on 6 helpful tips for selling more photo albums.
Image by Lisa and Neil Photography.
