As a professional photographer, we know that life can get pretty busy with shooting, editing, and managing your business. But what if we told you that we could help take the load off when it comes to boosting your album sales? At Folio, we consider ourselves your dedicated business partner. We’re here to offer more than just beautiful albums, we’re here to support your growth by making the album sales process seamless, saving you time, and helping you maximise profits.
That’s why we’ve put together a range of helpful sales and marketing resources designed specifically for photographers. With these tools, you’ll be able to sell albums more effectively, while spending more time doing what you love.
Here’s how our sales and marketing resources can help increase album sales:
1. Canva album brochure – your biggest time-saver
One of our most popular resources is our Canva Album brochure, which is ready for you to send directly to your clients. There’s no need to create a brochure from scratch, our template is fully customisable with your branding colours, fonts, and personal touches. With this easy to use tool, you can effortlessly showcase the various album options you offer, with just one simple link. Whether you’re meeting with potential clients or following up after a wedding shoot, this brochure will be a major time-saver and a great way to make a professional impression.
2. Free sales course – learn to sell with confidence
Selling doesn’t come naturally to everyone, which is why we’ve partnered with Vicki Knights to bring you a free sales masterclass. Vicki is an expert in sales and marketing, runs a thriving photography business, and co-hosts the award-winning podcast Shoot Edit Chat Repeat. In this course, Vicki shares her top tips on how to confidently present and sell your albums to clients using effective marketing strategies. By the end of the course, you’ll feel more empowered to sell the products you love and watch your profits grow!
3. Album pricing calculator – simplify your pricing
We know that pricing can be tricky, especially when it comes to albums with various customisation options. Our Album Pricing Calculator makes it easier than ever to price albums for your clients. Instead of hunting through pages of PDFs or trying to navigate the online store, you can simply choose the options you want, total the cost price and select your markup multiplier to quickly generate your retail price. With this tool, you can provide accurate quotes in seconds, making the album sales process smooth for both you and your clients.
4. Free sales consultation – setting you up for success
If you’re feeling stuck or unsure of how to approach your album sales strategy, don’t worry you’re not alone. Sometimes, all you need is a fresh perspective. That’s where our one on one consultation zooms with Milly comes in. Whether you want to discuss pricing strategies, how to present albums to clients, or new ways to grow your album sales, Milly is here to help. With her expertise, she can guide you through the steps needed to level up your sales game. Just click the “Schedule a Call” button, and let’s start a conversation about how we can support your success.
Looking for more?
Our closed Facebook group, The Folio Albums Hub, is a wonderfully supportive community of Folio photographers. Members have a wide range of experience and are so generous with sharing their knowledge on all aspects of running a photography business.
If this was useful you might be interested in our: 6 useful tips for selling more wedding albums.