Photographers! Here’s 6 useful tips for selling more wedding albums

We have combined our wealth of knowledge from over the years and strategies successfully trialled and tested by many photographers to provide you with helpful tips for selling more wedding albums. By implementing these strategies you can increase your sales and ultimately grow your wedding photography business.

August 9, 2024

selling more wedding albums Jon Dennis stack

Life running a wedding photography business can be time-consuming and stressful, with days full of shooting and editing, left with limited time to spare.

However, when it comes to building a profitable photography business, albums are an essential way to increase your sales.

We know that the process can be daunting and overwhelming which is why at Folio Albums we put business support and education at the forefront, making album sales less time-consuming, and stress-free, allowing you to get back to what you love.

How to elevate your sales strategy and maximise profits for your photography business.

1. The key to selling more wedding albums starts at the beginning

The first step to increasing album sales is to introduce the idea early. During your client’s initial discovery calls, talk about the importance of preserving memories in a beautiful wedding album.

Highlight how a fine art album can become a cherished family heirloom that stands the test of time and is shared from generation to generation. By planting the seed early, you make albums part of their wedding planning process.

Showcase your sample albums at client meetings to give your couple a tangible example of what they can expect and highlight the value of having their wedding day captured in a beautiful album, seeing and touching a professional album can really help clients visualise the quality and value of your work. It’s a clear message at the beginning of your client relationship that albums are an option.

2. A wedding photographer’s most powerful question

The single most impactful question that increases your chance of securing a sale is, “Have you thought about how you would like to enjoy your images?”.

Your clients are leading busy lives preparing for a wedding and this question allows them to think about the end result of their images which they probably haven’t had the chance to consider.

Naturally, they will want to know what their options are, this provides you with the perfect sales opportunity for you to offer a solution. Discussing with clients the long-term enjoyment of their images, allows you to guide them towards the benefits of a printed album over digital options.

This personal approach also makes them feel heard and understood, increasing their likelihood of investing in an album, and serves as the perfect opportunity for you to upsell their package.

3. Help clients understand the power of print

In today’s digital age, we’re surrounded by images on screens. But as a wedding photographer, you know that the true essence of a moment is best captured and cherished in print.

Educate your wedding clients on the importance of print, the experience of albums and other printed products – the feel of high-quality paper, the vibrancy of printed images, and the feeling of connecting with their memories in an intimate and profound way.

Speak about the significance of preserving their memories and how digital files and USBs can get lost or corrupted over time, whereas a printed album is a lasting, reliable keepsake.

4. Secure a wedding album deposit

To ensure commitment, consider securing a deposit for the album before the wedding. This not only guarantees a sale but also sets the expectation that an album will be part of their wedding experience.

During the wedding planning stage, your clients are in an excited frame of mind so they are more likely to purchase an album. This also allows your clients to spread the cost of an album, making post-wedding bills feel less overwhelming.

5. Offer every client a pre-designed album design

After the wedding make the process easy for your clients by offering an album pre-design. They have already put a lot of trust into you to capture their special day so they will most likely feel comfortable with you taking care of the design process for the album too.

Removing the client’s decision making process makes designing less stressful and saves times. Sometimes, clients can be overwhelmed with too many choices when it comes to album options, take the lead in choosing your favourite images from their online gallery and layouts for their album and propose a design.

You can still involve your clients in the album design process by showing them finished layouts and allowing them to make changes or additions to ensure that the final album truly reflects their style and preferences.

This approach reduces decision fatigue and helps them visualise the final product more clearly. Seeing a polished product can excite clients about what their own album could look like, making it easier for them to say yes.

If you are struggling with time then take advantage of our free design service for albums with no additional fees, just simply upload your photos to our web-based Folio Albums Designer, and request a free design.

6. No client is ever off limits

One of the key things to remember when selling wedding albums is that no current or past client is ever off limits. Priorities and circumstances change, and a client who initially opted out of an album might now see its value differently.

There are a number of ways that you can reconnect with couples such as sending an anniversary present and reminding them of your services.

Our Thank You Folios serve as the perfect tangible product for this as you can provide two fine art prints from their wedding day, allowing your clients to see how beautiful they look in print. The included customisable thank you card is also a great opportunity to suggest how special it would be to celebrate their paper anniversary with a fine art album of their wedding photos and provide them with a link to an album design.