With Gen Z stepping into the wedding scene, TikTok has become one of the best tools for photographers aiming to connect with this new wave of brides, build brand awareness and get noticed. It’s not just a social media platform anymore, TikTok is now one of the most-used search engines for young couples planning weddings, making it essential for photographers to have a TikTok account. Gen Z brides are turning to the social media platform to find inspiration, gather advice, and discover vendors, making it a golden opportunity for photographers to connect with potential clients and get more bookings.
Here’s our tips to help you make the most of TikTok to get more bookings and grow your photography business.
Show personality and create authentic TikTok content
TikTok thrives on genuine, informal content, an ideal match for photographers who want to show their personality and build a trusting relationship with potential clients. As a photographer, remember that couples book you for who you are, your brand, and your photography style. Use TikTok to share real aspects of your work, whether through behind the scenes footage, fun facts about yourself, or candid moments from recent shoots. This approach gives future clients a peek into your personality, making your brand memorable and relatable, which is essential for effective photography marketing.
TikTok for photographers, example content:
- A day in the life of a wedding photographer: Take viewers behind the scenes, showing how you plan, shoot, and wrap up a wedding day. This gives brides a sense of what working with you would be like.
- Behind the scenes snippets of shoots and the editing process: Share fun or unexpected moments that showcase the realities of wedding photography, like capturing the perfect shot, even when things don’t go as planned.
- Personal stories or fun facts about why you love photographing weddings: Share a bit about your journey into wedding photography, what keeps you passionate about it, and the moments that have stuck with you to connect with your target audience. This personal touch will help you stand out in a sea of professionals.
Position yourself as a wedding expert
Gen Z brides turn to TikTok for wedding tips, tricks, and insider knowledge. This makes TikTok a powerful platform for photographers to showcase their expertise in the wedding industry and connect with potential new clients. You’ve been part of countless weddings, giving you insights that future brides are keen to learn! Share tips on creating smooth, stress-free wedding days, or debunk common misconceptions about wedding photography. Content like this establishes you as a trusted authority and an invaluable resource for wedding planning.
Example content ideas for photographers:
- What to expect from a wedding photographer on the big day: Give couples a rundown of what they can expect when working with you, from the first look to the final dance, using relevant hashtags for better visibility like #weddingday.
- Common mistakes to avoid when choosing wedding vendors: Share practical tips to help couples avoid common pitfalls when selecting their wedding suppliers, ensuring they feel confident in their choices.
- Top tips for a stress free wedding day: Share advice on making the wedding day easier for couples, from practical timelines to little hacks for minimising stress, showing that you’re invested in making their day as enjoyable as possible.
Create content that is engaging and relatable
Stories from past weddings resonate deeply with potential clients. Sharing memorable or humorous stories from previous shoots helps brides envision themselves in those special moments. Choose stories that highlight emotional or funny moments from weddings you’ve covered, and keep them engaging and relatable.
TikTok ideas for photographers, example content:
- Capturing unforgettable moments: Share a touching or spontaneous moment from a past wedding that was especially meaningful.
- Fun and unplanned moments: Think of the time a couple’s pet unexpectedly ruined the ceremony or when a sudden shower created a beautifully unexpected photo.
- Funny behind the scenes stories: Share lighthearted moments or funny things guests have said or done, adding a touch of humour to your content and giving brides a peek into the fun side of weddings.
Use pinned posts to secure more weddings
Pinning posts to the top of your profile helps ensure your most important content is the first thing visitors see, creating a powerful first impression for potential clients. We recommend three types of pinned posts that can help build trust, showcase your style, and highlight the value of your services. Here’s a rundown of essential posts to help convert views into bookings, especially in 2024 when TikTok’s influence is at its peak.
1. Introduce yourself
Create a TikTok video or post sharing a bit about yourself and why you’re passionate about wedding photography. Include a mix of action shots, a headshot, or behind-the-scenes content to introduce yourself personally. A warm introduction builds trust and gives clients a reason to connect with you.
2. Highlight your work
Select one of your favourite weddings and showcase a series of shots that capture your unique style and creativity. This lets couples visualise themselves in your photos and helps you attract clients who align with your vision.
3. Showcase your services and products
Detail your photography packages, from the number of coverage hours to extras like engagement sessions or second shooters. Highlight the beautiful albums and printed products you offer, educating clients on the importance of preserving wedding memories tangibly. This helps potential clients see the full value of your offerings and understand how your services will preserve their day for generations.
By pinning these essential posts, you create a clear path for new followers to understand what you’re about and what they can expect from you. This curated profile introduction increases the chances that your content resonates with Gen Z brides and converts curiosity into bookings.
Want to boost your sales strategy?
Explore our website for helpful sales and marketing resources tailored to help you as a photographer with album sales, plus, we offer one-on-one Zoom calls with Milly for expert sales support! As your business partner in print, we’re here to help you make album sales easy, efficient, and profitable. Visit our sales and marketing resources today and get started!
If you found this helpful, you might want to read: 6 Useful Tips For Selling More Wedding Albums.
