March is here, bringing the perfect opportunity to sell print and make this a priority in your business. With wedding season just around the corner, now is the time to get ahead, refresh your offerings, and give your clients even more reasons to invest in beautiful, tangible keepsakes.
Why now? The power of print and timing for photographers
Stay ahead of the busy season
Wedding season is picking up, but March tends to be a little quieter, making it a great time to monetise your offerings. This makes it the perfect window to process album and print orders without the pressure of peak season deadlines. Getting everything in place now means you’ll be ready to sell prints when the busy months hit, keeping your workflow smooth and stress-free.
Think of it as an opportunity to get organised before the rush begins, ensuring you have a cohesive strategy for your online store. With fewer back to back shoots and client deadlines, you have the time to focus on curating high-quality print products, updating your samples, and refining your sales process for your photography business. Use this downtime to prepare, so when inquiries and orders ramp up, you’re ready to deliver print on demand with confidence and efficiency and start selling without delay.
Spring brings fresh selling opportunities
Spring is all about renewal, and it’s the ideal time to refresh your professional print shop offerings. Use this moment to inspire clients with stunning print products, update your sample albums, and showcase the value of physical prints over digital files.
A new season is the perfect opportunity to refresh your content and showcase your latest work. Update your website galleries and social media platforms like Instagram and Facebook with stunning images of your newest high-quality prints and albums to capture attention and drive sales. Share behind the scenes glimpses of your craftsmanship to highlight the quality and value of your products.
Don’t forget email marketing is another great way to reach out to past and current clients with updates, offers, and campaigns to keep them engaged. By implementing effective marketing strategies now and putting print at the forefront of your clients minds, you’ll ensure they know exactly what you offer and why it matters.
For helpful tips on using email marketing to boost print sales: click here.
Your clients are ready to buy prints online
With Mother’s Day approaching, people are already thinking about meaningful gifts. Prints and albums make perfect presents. They are lasting, thoughtful, and filled with cherished memories. By promoting print products now, you’re helping clients find the perfect gift solution to celebrate their loved ones.
Beyond Mother’s Day, there’s a growing trend toward giving experiences and sentimental gifts rather than material items. Prints capture moments in a way that no digital file ever can. They become treasured heirlooms, bringing back emotions and stories every time they’re held. By positioning your products as the perfect heartfelt gift, you make it easy for clients to see the value in print.
Looking for inspiration for print products to sell to your clients as Mother’s Day gifts? Check out our helpful blog post.
Make print a priority this March
Life gets busy, but now’s the time to make print a priority. Let’s get those digital images off screens and into hands where they’ll be cherished for years to come. As the storyteller of your clients’ most precious moments, you have the opportunity to guide them toward preserving their memories in the best possible way, through print.
Don’t wait, start your March print sales push today! Whether it’s updating your sample collection, promoting prints on social media, or reaching out to past clients, every step you take now will set you up for success in the months ahead.
Need inspiration? We’re here to help. Get in touch to explore how our fine art prints can elevate your offerings and boost your business.
If you want to learn more about making print a priority in 2025 and increasing your revenue through sales, read our blog post on why photographers should offer albums.
